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PACKAGING DESIGNSTRUCTURA // PURE CHOCOLATE JA

Structura // M·IVPure Chocolate Jamaica

The shelf is the first taste.

Illustration and packaging design for Pure Chocolate Jamaica — from the “Taste of Jamaica” bar range to a nine-product pantry line. Painted labels rendered as finished packs across pouches, canisters, jars and bottles.

  • ClientPure Chocolate Jamaica
  • ScopeIllustration · Packaging · Print
  • FormatsPouches · canisters · jars · bottles · boxes
  • Range12 products · 2 collections
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The brief

Pure Chocolate makes bean-to-bar chocolate on the island. The engagement began with the carton art for their single-origin bars — and grew into the packaging for an entire pantry: cocoa tea, spiced hot chocolate, chocolate-covered snacks, and a Jamaican vanilla line. The brief never changed: make the pack carry the story before a word is read — an illustrated world for every product, painted and rendered onto the finished pack.

  • Illustration & Surface ArtThe lead craft — painted birds, blooms, and botanicals wrapping every label.
  • Packaging & StructureLabels, folding cartons, pouches, and canisters drawn to print spec.
  • Pre-press Mock-upsStill-life proofs built from the exact production labels, to approve before print.

The Pantry

Nine new products — cocoa tea, spiced hot chocolate, chocolate-covered snacks, and a Jamaican vanilla line. Every label painted; every pack proofed as a still-life built from the production artwork.

Cocoa Tea pouches front and back — deep-red packs with a painted doctor bird, hibiscus and split cocoa pod, staged with real cocoa pods and monstera leaves.
Cocoa TeaOld-fashioned Jamaican tradition — the pantry flagship
Hot Chocolate Mix pouches front and back — black stand-up pouches with a violet painted label of a sunbird, star anise and split cacao, styled with spices.
Hot Chocolate MixStone-ground · spiced · ≈ 7 cups
Rockin’ Jennies pouches — magenta packs with a window of chocolate-covered peanuts and painted peanuts tumbling through a chocolate swirl.
Rockin’ JenniesMilk-chocolate peanuts & smoked sea salt
Snackables dark-chocolate canisters front and back — black paperboard tubes with a teal label and painted scarlet macaw, beside almonds and speculaas biscuits.
Snackables — DarkAlmond · speculaas · canister
Snackables milk-chocolate canisters front and back — black tubes with a sunset-orange label and painted toucan among pretzels and hibiscus.
Snackables — MilkPretzel · sea salt · canister
Speculaas Spice jar from above — a wooden-lidded glass jar with an orange circular lid label, ringed by cinnamon, star anise, nutmeg and cardamom.
Speculaas SpiceJamaican speculaas blend · lid label
Vanilla Paste jars front and back — wooden-lidded jars with a deep-green painted wrap of vanilla orchids and pods, beside a fresh orchid bloom.
Vanilla PasteJamaican vanilla bean paste · jar wrap
Vanilla Bean Extract bottles front and back — slender rum bottles with a royal-blue painted label of orchids and vanilla pods, vanilla flowers at their feet.
Vanilla ExtractJamaican rum base · 148 ml
Jamaican Vanilla Bean pods in a corked glass tube with a green orchid-painted wrap, standing on a walnut table beside a vanilla bloom.
Vanilla PodsWhole gourmet pods · corked tube
Vanilla Paste jar from above — the wooden lid lifted at an angle over the green orchid label, vanilla pods scattered on the table.
Vanilla PasteLid & wrap detail

The Bars

Where it began — the “Taste of Jamaica” single-origin range, shown as finished studio mock-ups of the export gift box and its flavours.

Studio product photograph of the Taste of Jamaica export gift box — a tall navy carton with the painted PURE Chocolate wordmark, blue toucan and tropical figure, staged on dark walnut with cocoa pods and tropical leaves.
Taste of Jamaica — the export boxGift carton for the single-origin collection
Three-dimensional mock-up of the Banana, Plantain & Sweet Potato boxes — two teal cartons carrying the painted plantain-crowned figure, shown front and back.
Banana, Plantain & Sweet PotatoBox mock-up — the flagship bar
3D mock-up of the milk-chocolate Scotch Bonnet carton — a deep-green box with the painted woman and scotch bonnet peppers, shown beside the Round Hill philosophy panel.
Scotch BonnetBox mock-up · green
3D mock-up of the Scotch Bonnet carton in the gold colourway — a cream, pineapple-patterned front panel with the painted figure.
Scotch BonnetBox mock-up · gold
3D mock-up of the Worthy Park Rum 65% dark-chocolate carton — a tan box with a painted figure resting in a sunlit cane field, shown front and back.
Worthy Park RumBox mock-up · 65% dark
Catalog product photograph of the Taste of Jamaica export box — a tall navy carton with the painted toucan, tropical figure and foliage, lit from the left on a dark reflective surface.
Taste of JamaicaExport gift box

The Range

The full Pure Chocolate line to date — two collections, twelve products, one painted world.

Collection 01Taste of Jamaica — the bars

  1. Banana PlantainWhite & milk chocolate — figure crowned in plantain leaves, banana & sweet potato
  2. Scotch BonnetMilk chocolate with scotch-bonnet peppers — Round Hill Hotel edition
  3. Worthy Park Rum65–70% dark chocolate with Worthy Park select rum — sunlit cane field

Collection 02The pantry line

  1. Cocoa TeaHand-rolled chocolate balls, island-spiced — old-fashioned Jamaican tradition · 90 g
  2. Hot Chocolate MixStone-ground and spiced — ginger, cinnamon, clove · ≈ 7 cups
  3. Rockin’ JenniesCrunchy peanuts & corn flakes in milk chocolate, smoked sea salt · 100 g
  4. Snackables — DarkSlow-roasted almonds & speculaas in dark chocolate · canister
  5. Snackables — MilkPretzel & sea salt in milk chocolate · canister
  6. Speculaas SpiceJamaican speculaas blend — cinnamon, nutmeg, cardamom · 30 g jar
  7. Vanilla PasteJamaican vanilla bean seeds & paste · 30 g jar
  8. Vanilla ExtractVanilla beans in Worthy Park select rum · 148 ml bottle
  9. Vanilla PodsWhole gourmet pods, St. Mary harvest · corked glass tube
  1. IllustrateSurface art for each product
  2. RenderLabels onto the finished pack
  3. ProofMock-ups from the real labels
  4. PrintProduction-ready artwork

More on the press.

The pantry line is rolling onto shelves now — new Pure Chocolate packages are added to this archive as they ship. Available for illustration & packaging commissions.

chambersuiux@gmail.com