A concept platform designed to help users discover skilled workers across the Caribbean through clearer browsing, stronger structure, and more practical service discovery.
WeLink is a platform designed to help users discover skilled workers and services across the Caribbean. The challenge was to create a browsing and discovery experience that felt intuitive, trustworthy, and easy to navigate across multiple service categories and geographic regions.
I led the design work across the platform, focusing on service discovery, worker profiles, booking flows, and the overall information architecture. The goal was to make it easy for users to find what they needed, understand their options, and take action with confidence.
Marketplace and services platforms need to reduce ambiguity quickly. Users need to understand what the platform offers, how to find the right person, and how to move toward action without friction — especially in a multi-region context.
Reviewed discovery and service-browsing patterns to clarify the core user need and platform logic.
Improved hierarchy, navigation, and service organization so users could better understand how to explore the platform.
Refined interface ideas and page structure to support clearer matching and service discovery.
Used the project as a way to shape a stronger product direction, even though the platform did not go live.
Improved discoverability of skilled-worker listings.
Clarified platform pathways and structure.
Made service exploration easier to understand.
Supported a more coherent browsing experience.
Improved clarity of service discovery and browsing structure.
Increased visibility of key worker categories or listings.
Strengthened matching-flow clarity.